Learning to ride a bike is a milestone in every child’s life, but it can sometimes feel overwhelming for both kids and parents. That is where our mascot TowKid comes in. TowKid symbolises encouragement, adventure, and the joy of cycling together as a family. Through TowKid, children learn that cycling is not about pressure, but about fun, growth, and discovery at their own pace.
TowKid inspires kids to be brave when they wobble, to try again when they fall, and to celebrate every small victory on their journey. With the help of our innovative tow ropes, parents can make cycling easier and more enjoyable, while TowKid reminds children that they are never alone on the road. Together, they build confidence, strengthen family bonds, and create lasting memories on two wheels.
